Looking for an appropriate answer to, “What is a marketer?” We promise you a clear insight into the same.
To answer your question “What is a marketer?” in the best way, we start with an uncomplicated definition. A marketer is an individual who creates an involvement chain between the customer and the product or service offered by the brand or company. A marketer is responsible for anything associated with marketing. As such, a marketer has the power to implement decisions that are considered to reap benefits from his end.
The job of a marketer is versatile because the tasks associate with them are diverse, ranging from product promotion, developing marketing strategies, to market research. What is it that sets apart an efficient marketer from an average one? Let’s find out.
Roles & Responsibilities:
Creating a Marketing Strategy – A marketer is also accountable for designing a strategy for all the work in connection with the marketing and promotion of the product. There is a plethora of decisions that need to be made to make a product or service profitable for the long run or to make it successful. In order for these decisions to be made smoothly, a marketer helps the company by reflecting on questions like:
A) Which direction to undertake for a mold-breaking entry in the market?
B) What are the best means to promote a product or service?
C) What is the best time for the launch of a specific product?
D) What is the general status of demand and supply of a product?
Enhancing Public Relations: Marketers also contribute to the improvement of the public relations of the company. They are incessantly required to pass on the company’s product policy to the customers, in order to create product hype in the market. These are a few of the tasks associated with the job of a marketer. However, an efficient marketer is always in search of areas to improve the product image in the market.
Might help you: 5 Ways to Improve Public Relations
Administering Market Research: Market research is a procedure that determines the feasibility of a new service or product through research conducted directly with potential consumers of that product. In simpler words, a marketer is expected to keep a track of the market trends and the changes happening around them.
There are three sectors of market research that a marketer is associated with:
- Market information: Market information is connected with the quantitative aspect, such as the price, supply, and demand of a commodity or service in a market.
- Market segmentation: Segmentation is associated with dealing with the various customer fragments and their disintegrated choice or preference.
- Market trends: Market trends, as the name outlines, are the variations that occur in a market which influence the product’s impact in terms of requirement, level and quality of competition in the market.
Types of Marketing
To fully answer the question,”what is a marketer?”, we need to take you through the various fields in marketing. Today, marketing is widely divided into two categories, namely digital marketing and traditional marketing.
Digital Marketing: Digital marketing typically involves marketing campaigns that appear on electronic devices, i.e, on a phone, tablet, computer, laptop or other device. It can take various forms, including online video, display ads, podcasts and social media posts etc. Digital marketing can be further classified into:
- Pay-per-click (PPC) marketing
- Search engine optimization (SEO)
- Content marketing
- Video marketing
Some digital marketing job titles include:
- Social media manager
- SEO specialist
- Digital brand manager
- Paid-media specialist
- Content marketing specialist
Traditional Marketing: Traditional marketing involves marketing through less digital ways, like radio, television, newspapers billboards, magazines, telemarketing, face-to-face efforts and more. Traditional marketing is classified into:
- Experiential marketing
- Local marketing
Some traditional marketing job positions include:
- Brand manager
- Promotions Director
- Business Development Manager
- Marketing generalist
- Communications Manager
- Chief Marketing Officer
In order to pursue your career in marketing, one must be sure or have the urge to develop the following traits:
Profound Communication Skills
An Economic mindset
The above write-up was our take on “What is a Marketer?”, hope this article brought you some transparency.