“Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, and a value as an individual.”-David Amerland
In order to realize the significance of social media marketing for startups, it is essential to acknowledge that social media’s force is commendable as you can reach a huge number of people within seconds of advertising. This helps you minimize your costs, and making your ads reach your potential audience in less time.
Marketers must not overlook the opportunity provided by social media for marketing. Approximately, 59% of the world’s population are social media users. Thus, it is vital for marketers to make use of social media to boost the growth and reach of their businesses.
A business that has already been established will require lesser effort than a budding company or a startup. Therefore, startup owners should pay more attention and make a note of every way possible to utilize social media to its fullest potential.
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This guide includes :
- Pick out a Target Market
- Find the best Social Media Marketing Platforms
- Capitalize on the trend
- Create Engaging Content
- Follow the superior accounts of your niche
Pick Out Target Market
Targeting everyone is equivalent to targeting no one. Therefore, it is very essential to figure out a target audience and accordingly plan which social media platform you must use for branding more.
For instance, if you aim for the age group of 15-30, you should mostly invest in making a supreme Instagram page and an exclusive YouTube channel rather than Facebook. Similarly, if your target market is the age group above 30, Facebook should be able to provide you a better reach.
Find The Best Social Media Marketing Platforms
When we speak about social media marketing, it is most likely for people to think that we are talking of Facebook, Instagram, or Twitter. However, there are some rare social media platforms that give you an almost equal reach. Some of the most unique platforms for brand development and marketing are:
Nowadays, many other digital platforms like Tiktok, and Spotify have come up. Although the latter isn’t a typical communication platform, if you are, say a media house, you can start a podcast there.
Your presence on these platforms marks a clear distinction between you and other brands which are mostly present on Facebook, Instagram, or Twitter.
Capitalize on the Trend
Capitalizing on trends is one of the ways of best social media marketing for startups. Many successful businesses were founded by entrepreneurs with the capacity to see a craze or trend before anyone else. Uber, Lyft, Airbnb, and HomeAway are some of the latest examples of entrepreneurs profiting from emerging trends. Albeit trends have been capitalized before, it doesn’t mean it’s something very simple.
In order to capitalize on the trend, one has to:
- Foresee Change
- Differentiate between short term craze and long-term trends
- Plan how your brand will move with the change
Create Engaging Content
With about 3.8 billion users, social media platforms put you in front of a massive audience. Thus, it is very important for you to generate content that will keep your audience connected to you.
To create engaging content, you have to first make sure that your content is original. Make sure that you provide a genre of content that no other brands or a very less number of brands do. Also, note that posting customer or client reviews on your social media handles stimulates a sense of trust within the audience for your company. You can also host contests like, asking your audience to tag as many friends as they can and the one who tags the highest number of people will get free passes to an event or, a small prize.
Follow superior accounts of your field
Every business has competitors or other brands that inspire them because of their success. It is vital to keep track of these accounts by following their social media handles. This will give your company basic guidance about what you should do, or why their brands are doing better than you, and how can you reach their level.
The above was our take on 5 Best Social Media Marketing For Startups. In order for your startup to grow on social media, you must essentially provide original content, keep track of your competitors, capitalize on the trends and generate interesting content.
Why is social media marketing important?
Social media is one of the most essential tools of the 21st century as it helps marketers to connect and bring potential customers from where they are at. Thus, it is important to figure out the best social media marketing for startups and implement them.
Does social media marketing bring good results?
Social media marketing will definitely reap good results because approximately 3.8 billion people use social media for about 3.5 hours a day.