Moosend Review 2021: Pros, Cons, Key Features and more

moosend review

If you’re looking for a user-friendly email marketing platform that fits your budget, Moosend is what you need! This article on Moosend review will help you understand how.

What is Moosend?

Moosend, an email marketing platform that helps you carry out your business marketing campaigns efficiently. It has a robust automation workflow than its expensive competitors. Their free plan has limited third-party integrations and templates. Also, their customer support is only available for five days. It also doesn’t have a phone or priority support.

Moosend Review

When compared to its alternatives, Moosend has got a robust automation workflow. Even then, Moosend has some limitations, like the customer support in its free version is only available for five days, and also it doesn’t support phones or priority. It only includes 70 email templates and pretty limited third-party integrations.

Free plan

Its free plan includes up to 1,000 subscribers, and 3,000 monthly email sends.

Paid plan

The paid plan starts at $10 per month and increases based on your number of contacts.

  • So, if you’re looking for an email marketing platform with a robust automation workflow at an affordable price, Moosend should be your first and last choice.

Pricing and Cost

Number of subscribersMonthly price
2,000 subscribers$10
2,500 subscribers$20
25,000 subscribers$125
50,000 subscribers$205
100,000 subscribers$309
Moosend pricing

The pricing starts at $10 per month for 2,000 subscribers. It also has a free plan and an enterprise plan that comes with custom pricing.

moosend review

Key Features of Moosend

Let’s look at some of the key features of Moosend.


You get a general overview of your marketing efforts in the Moosend dashboard. It shows all the changes that take place in your email lists, subscriber count, and upcoming and past broadcasts.


It has got segmentation tools by which you can create segments of customer data stored in the system. It increases the relevancy of emails, and also saves cost by reducing the send volume.

It allows you to set the conditions for each segment like including or excluding some portions of your list. You can add a maximum of 20 conditions to each segment.

Below is a table of some of the segment conditions found in Moosend:

Data SourceDescriptionExample
Contact ActivityBased on contact behavior1. Purchased a product
2. Clicked a specific campaign
3. Opened a specific campaign
Contact InformationBased on the attributes associated with each customer1. Email
2. Name
3. Mobile number
4. Verified for double opt-in
5. Device type
TimeBased on signup or import date 1. Date added
2. Date updated
Segmentation conditions

Complex segments can be created using any and all logic. Specific operators include:

  • Is
  • Is not
  • Contains
  • Does not contain
  • Starts with
  • Does not start with
  • Ends with
  • Does not end with
  • Is before
  • Is after
  • Is empty
  • Is not empty
  • Is between
  • Is not between
  • Is true
  • Is false

A/B Testing

You can optimize your emails and subject lines using the A/B testing tool available in Moosend. It allows tracking which version performs better and which doesn’t by sending multiple versions of the same email to your customers.

A/B test componentDescription
VariablesEmail content, from information, subject line
Email VariationsUpto 2 versions
Winning metricsUnique clicks, unique opens
Testing Length Period24 hours
Testing Pool Size1% to 100% of the list
Major components of Moosend’s A/B Testing

Data Integration and Storage

Moosend helps you to collect and store the data of your customers. This data is what is needed for personalizing content, segmentation, and implementing trigger emails.

Data fields

The information you collect is stored as data fields in Moosend. These data fields are used to segment your lists to choose better-targeted communications. The three default data fields are email, name, and phone number. You can also add data fields that are relevant to your business.

These are some of the common data fields:

  • Age
  • Birthday
  • Gender
  • Location
  • Recent purchases

Importing customers and data

Data can be imported in a variety of ways:

Data Collection MethodDescription
Manual EntryData can be entered using copy-paste method manually. Up to 500 members can be added using this method.
Pre-built integrationsThe built-in integrations allow Moosend to share data from third-party apps.
SpreadsheetsSpreadsheets can be uploaded in CSV and TXT file formats. The file size is a maximum of 40MB.
Signup formsCustomer data can be collected using the signup forms. It can be embedded in your website.
APIYou can create a custom integration to move in and out data out of Moosend.
Primary methods of data collection

Email builder

Moosend allows you to create custom and professional-looking emails. You can simply drag and drop the content types into your templates.

Various content types include:

  • Button
  • Article
  • Product
  • Image
  • Social media icon
  • Timer
  • Text
  • Video

Conditional blocks can be added to email templates. It allows you to create dynamic emails that will present unique content to your subscribers which depends upon the data you’ve collected.

Moosend has about 70 pre-designed templates, which is less when compared to its competitors. It also allows you to preview the emails in the mobile version as well as the desktop version.

You can also send yourself test emails to see how it appears, but it doesn’t allow cross-client display compatibility.

Marketing Automation

You can create drip campaigns to send automated messages to your customers. Moosend has 18 types of drip campaigns that include pre-built flows, defined triggers, and timelines such as:

  • Abandoned cart
  • Happy birthday email
  • Repeat purchases reminder
  • Upsell and cross-sell
  • Special offer reminder

Complex drip campaigns can be created using Moosend’s flow builder. Flow Builder is a drag-and-drop visual canvas to build automation workflows. Some of the triggers you can use in your workflow:

  • Add and remove tag
  • Post a webhook
  • Increase and decrease custom field value
  • Send email campaign
  • Set custom field value
  • Subscribe and unsubscribe to list
  • Wait a specific time interval
  • Trigger another automation
  • Split flow


Deliverability is the high percentage that your emails get into recipient boxes. To increase the percentage of deliverability, email systems must follow some practices.

The table below shows which practices Moosend follows and do not follow:

Deliverability featuresOffered by Moosend
Deliverability analytics and reportingYes
Deliverability-specific benchmarksNo
Double opt-inYes
Automated contact removal for soft and hard bouncesNo
Dedicated click trackingYes
Dedicated domainYes
Dedicated IP addressYes
Unsubscribe optionYes
Email authentication (DKIM & SPF)Yes
Deliverability features


Moosend offers 39 third-party integrations which are less when compared to its competitors. It has partnered with PieSync and Zapier allowing users to connect to different applications, but you need an additional subscription for this.

Here are some of the integrations of Moosend:

  • Drupal
  • OpenCart
  • PrestaShop
  • Salesforce
  • Verifybee
  • WordPress
  • WooCommerce
  • Magento
  • Convertful

Analytics and Reporting

Moosend helps generate a variety of reports that helps to grow your business by visualising key metrics and offering actionable insights.

These are some of the metrics that you can track:

  • Bounced
  • Complained
  • Opened and not opened
  • Activity by location
  • Browser mostly viewed on
  • Clicked
  • Sent
  • Unsubscribed
  • Email client mostly viwed on
  • Devices mostly viewed on

Pros and Cons

The automation workflows are robust when compared to its competitors. Only 70 pre-designed email templates.
The free plan has the most features available in paid plans.Customer support is limited to the free plan.
Allows you to create unlimited custom data fields and segments. Third-party integrations are limited when compared to competitors.

Alternatives and Competitors

Moosend helps generate a variety of reports that helps to grow your business by visualizing key metrics and offering actionable insights.

Top competitors of Moosend:

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Hope this article on Moosend Review helped you understand Moosend a lot better than before. For more such articles, don’t forget to subscribe.

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