Want to know about digital marketing and most popular digital marketing certifications in 2021? We are here to help you.

What Is Digital Marketing and Why It Is Important?

Digital marketing is the promotion of your brand using online platforms. It helps you to connect with potential customers across the world. Digital marketing being the most cost-effective way to market business, is the most powerful form of marketing.

Knowing how market your business online helps you create engaging campaigns using powerful content marketing strategies. It boosts productivity and encourages flexibility for workers and employers. In this, your customers are just a click away from buying your products.

You should make sure that you’re carrying the right set of information while promoting your business online. Always keep yourself updated with latest marketing trends.

It is easy to track your analytics in digital marketing. By creating a network online, it is easier for one to keep track of their users as compared to offline mode of marketing.

To market, your brand needs to be up-to-date with new marketing trends whether it be social media marketing or video marketing, or any other marketing. There are many digital marketing certifications available for you to update your skills.

Here are a few of the must-have digital marketing certifications in 2021.

Best Digital Marketing Certifications in 2021

1. Google Ads Certification

The first course in the list of digital marketing certifications is Google Ads Certification.

Google is the biggest search engine in the world, so certification from this conveys credibility. Google helps you learn about digital marketing through its free google ads certification program.

It provides a variety of training on many different platforms. This program helps you to learn about the branding of your business through online google ads.

Advertising on Google is great for any business to reach its target audience. If someone is looking for a job in digital advertising, this program is huge learning.

• Cost for the certification: Free
• Duration of the course: 10 Hours
• Validity: 1 Year
• Where to apply: Google Ads Certification

2. Google Analytics Certification

Google Analytics being the most essential tool for digital marketing, helps one to collect and analyze website traffic data. It helps you to understand who your audience are and it gives you access to a multitude of user data. 

If someone wants to study their competition, this tool is a big assistant to them. It is just another digital marketing certification program for someone willing to learn and improve with Google Analytics.

You should consider this program before applying to a digital marketing job as it is considered a high in-demand skill for marketing.

• Cost for the certification: Free
• Duration of the course: 08 Hours
• Validity: 1 Year
• Where to apply: Google Analytics Certification

3. HubSpot Content Marketing Certification

Another certification in the list of digital marketing certification is HubSpot Content Marketing Certification. 

HubSpot Content Marketing Certification is a professional certificate program containing various topics of marketing like promotion, content creation framework, analysis.

It is a small duration program covering the necessary skillset for a professional content marketer. Candidates looking for the skills like production, writing, and communication should opt for this program. Creating high-quality content is the most important thing to drive traffic to your data.

• Cost for the certification: Free
• Duration of the course: 06 Hours
• Validity: 25 months
• Where to apply: HubSpot Content Marketing Course

4. Hootsuite Social Media Marketing Certifications

With the right social media marketing skills, one can get a good amount of traffic, better SEO and organic followers.

Hootsuite is a popular social media management platform This program helps you to market your products through the platforms of social media.

It is best for the one who wants to connect to their potential clients through an online medium. 

This program helps you to increase your knowledge of digital marketing.

• Cost for the certification: Paid ($199 | Current Price)
• Duration of the course: 06 Hours
• Validity: Lifelong
• Where to apply: Social Marketing Certification

5. YouTube Certification

Last but not the least certification in the list of digital marketing certifications is YouTube certification. Video marketing is the most efficient and engaging content format.

YouTube is the second largest search engine, had come with YouTube Creator Academy, creating numerous amount of opportunity for people willing to learn video marketing.

It covers the most current digital practices. Since video marketing is the highly preferred skill set, this course is a great place to start.

• Cost for the certification: Free
• Duration of the course: 08 Hours
• Validity: 18 months
• Where to apply: YouTube Certification Courses

Be The Best Digital Marketer

These digital marketing certifications can not only help you land your dream job in your industry, but it can also help you build your skills and create a name for yourself in the digital space.

Your ideal customer is going to stay updated with the constantly changing digital world.

To get them to buy your products and services, you should stay one step ahead of them. These certification courses are designed to help you adapt to the best practices and trends in the digital marketing space.

What other certifications do you think should be added on this list? Let me know through the comments.

Also Read: 8 Best Books for Career Guidance

Frequently Asked Questions and Answers

Here are some of the most frequently asked questions and their expert suggested answers related to this topic:

1. Is getting a digital marketing certification worth it?

It depends on where you’re getting the certification from. If you’re getting a digital marketing certification from a globally recognized brand such as Google or HubSpot, it helps you stand out from the crowd and makes your resume more attractive in the recruiters’ eyes.

2. Which field is the best in digital marketing?

According to QuickSprout, these are some of the digital marketing skills that are in high demand now:

1. SEO Specialist
2. PPC Executive
3. Social Media Expert
4.  Email Marketing
5. Analytics

3. Which are the best countries to study digital marketing abroad?

Studee suggests the following as the best countries to study digital marketing abroad:

• UK
• USA
• Canada
• France
• Spain