Are you wondering how to market your startup without spending heaps of money? If so, we are here to assure you that marketing strategies don’t necessarily have to be expensive and that, there’s a way for you to adopt low-budget marketing strategies for startups. However, before figuring out your marketing strategies it is important to prepare a marketing budget for better results and efficient use of resources. An example of the same is presented below: The above are just archetypes of budgets prepared for marketing strategies by small businesses. They don’t necessarily have to be the same for every other

Market research is important in order to build an efficient business plan. If you are here that means you are also looking for the best market research tips for startups. When you explore the market for the first time, it is important to take note of the companies that are operating in your industry. For the most part, startups begin with a confrontation with other startups. They plan their strategy in such a way that they are able to outshine their rival startups. Planning in such a way could be effective in the short run, but for sustained growth, this

A startup is a new company founded by one or more individuals with an aim of entrepreneurial supremacy. To obtain such supremacy, one must keep in mind the importance of startup branding, i.e standing out in a competitive, saturated environment. Branding is a tedious task as it requires a lot of brainstorming, determination, and patience. There’s a reason why some startups achieve dominance while some bite the dust. Although it is common for any business to make mistakes, the price paid by startups for such mistakes is more than an already established business. Ideas are easy. Implementation is hard. -Guy Kawasaki

According to research conducted by CB Insights, 42% of startups fail because of a lack of market need. Be ready to validate your idea if you want your startup to be among the other 58%. Why would you want to waste your valuable time and hard-earned money on building something that people don’t want to buy? This comprehensive guide will help you validate your startup idea so that you’d know whether you’re building a product that the world needs. What is Market Validation? Market validation is the process of finding out if there is a need for your product in